PandaFB google TikTok ADS Advertising and Payment Distribution CPS

PandaFB CPS (Cost Per Sale) refers to a form of advertising that pays based on sales revenue. There are other CPAs, CPMs, CPTs, and so on.

CPA and CPS are both considered as effective advertising, meaning that advertising fees are only required for actual downloads or sales. They are also a preferred form of advertising for businesses because the input-output is controllable.

But for traffic owners, CPM format usually has higher advertising revenue. We won’t delve into the form of advertising here.

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CPS refers to the fact that any sales channel for any “product” can consider CPS forms, such as e-commerce products, online courses, memberships… and this form is also quite common.

CPS is a great business promotion model. When you see posters on your WeChat Moments selling products or posting product links, it is highly likely that they are CPS products.

The seller needs to pay advertising fees for this CPS product, and this advertising fee is the income of the promoter, so that the promoter has the motivation to promote it.

Internet CPS products are still common in the e-commerce industry. Taobao Alliance, JD Alliance, Duoduo Jinbao, Suning Twitter and other e-commerce platforms have their own alliance promotion platforms.

So here we will take e-commerce platforms as an example to introduce CPS product solutions. CPS product solutions in other industries are actually similar.

2、 PandaFBPS Product Main Process for Panda Going Global

Can you briefly introduce the main process.

Merchants set promotion commissions, and CPS products are listed on the alliance platform (or CPS product data is provided by APIs). Promoters generate their own product promotion links through the alliance, and users complete order purchases through the promotion links. After the alliance recognizes the promoted product order, it settles with the promoter.

There are four main roles inside: merchant, alliance platform, promoter, and purchaser.

The product mainly consists of four parts: setting promotional products, CPS product generation, order attribution, and commission settlement.

1) Set up promotional products

CPS products are promoted by merchants through paid promotion, and the amount of commission that promoters can receive is determined based on the set promotion commission.

Setting up a product is similar to other marketing activities. Merchants select the promoted product in the background and set corresponding promotion elements, such as commission (basic commission, special commission, etc.), promotion time, participation in activities, etc. This way, the product is ready for early setup.

2) Commission settlement

The commission settlement is divided into two parts, one part is to settle with the merchant and deduct the merchant’s promotion commission. The alliance platform recognizes the order, knows the product, commission, and merchant, and will deduct the merchant’s deposit, or deduct it when settling the payment for the merchant through the e-commerce main platform.

The other part is settled with the promoter, usually on a periodic basis, such as settling orders completed in the previous month on the 20th of this month. Mainly to prevent buyers from returning goods. Calculate the commission for last month’s promotion and settle it into the promoter’s account.

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If the alliance platform needs to charge a handling fee, it will settle the commission after deducting the handling fee.

Because setting up promotion products and commission settlement is quite common, students who have experience in backend products should be able to understand what I am saying. So I want to focus on promoting products and attributing orders.

3) PandaFB promotes products for pandas going out to sea

After the merchant sets up the product promotion information in the background, the alliance platform needs to obtain and activate the corresponding product configuration.

CPS products are essentially an external traffic source, where users click on the link to access the product details page on the main site, and the ordering process is still in the main site system. So product information such as title, image, price, and product details are still obtained from the main website.

Promoters can be divided into C-end users and B-end users. C-end users mainly generate promotion links through the alliance platform, bringing their own promotion parameters for easy follow-up. B-end users obtain product information through the alliance’s API, then upload it to their own platform and generate corresponding promotion links.

Take JD Alliance as an example to promote products.

Go to the JD Alliance backend to select products for promotion and generate promotional links. As shown in the picture:

Short chain: https://u.jd.com/QgbntWO The promotion link is generated by a short link, which will be decrypted by opening it in the browser and become the long link below. These elements here are the key to following orders.

In fact, the product link is already there. Open it and you will be taken to the product details page. These parameters are actually for labeling purposes.

For example, utm_medium should be marked as a consortium link for later cleaning of behavior logs.

The encrypted information of utm_campaign alliance ID and utm_term should be used to mark the alliance promotion account, in order to facilitate subsequent follow-up orders.

4) PandaFB order attribution for panda going out to sea

There are several ways to follow up: coupon follow up, order log follow up, and behavior log follow up.

5) Coupon follow-up

The generation of promotional links mentioned above is actually due to the addition of some parameters after the product link. These parameters are follow-up factors, which are easy to understand and called factor A. They contain information about the promoter and the promoted product.

Firstly, it is necessary to ensure that the product for which the coupon is configured has already participated in promotional activities.

When the buyer opens the promotional coupon link to claim the coupon on the page, they need to provide information such as factor A, coupon number, and recipient to the alliance platform, so that the alliance platform has the promotional information for this coupon number.

As long as the user uses a coupon when purchasing goods, order information will be generated.

The order information is pushed to Kafka for consumption on the alliance platform, and it is determined whether the order has coupons. Then, by using the coupon number, the information submitted to the alliance on the front-end collection page can be identified, and the corresponding promotional activity information can be found based on the product ID.

6) Order tracking

The promoter shares a product link, and the buyer enters the order submission page from the product details page and needs to bring factor A to the order submission page.

When submitting the order, factor A needs to be submitted to the order interface, and corresponding fields need to be added to the order data.

When the alliance platform consumes order information, this field is used to identify promoter information.

But this will have a problem, but the page crashes or the purchase operation is switched between PC and APP, such as adding a purchased car on the PC and making a purchase on the APP. Factor A will be interrupted, and users will not be able to follow up on orders.

The behavior log tracking mentioned later solves the above problem.

7) Behavior log tracking

Still following the promotion process mentioned above. The buyer opens the product link and makes a log purchase on the page. Every user action needs to be reported to the big data platform, and the reporting field includes factor A.

No matter how the page is redirected, factor A must be included and reported to the behavior log.

The big data platform uses data cleaning because every user reports logs and not all links are affiliate, so the big data platform needs to clean and filter out the logs of affiliate channels.

For example, the JD link above

utm_source=kong&utm_medium=tuiguang。 Provide behavior log data to the alliance platform for consumption.

After consuming the order information, the alliance platform searches for the cleaned behavior log through the product ID, and then finds the nearest factor A, finds the promoter information, and completes the follow-up.

The above is the logical introduction of CPS, which is only for the general understanding of product functions. In fact, processes and functions are much more responsible, and there are many things to consider.

But business product design is still the same routine, the most crucial thing is the process. Once the process is sorted out, there should be no major problems with scenario sorting. The most important thing is not to lose orders. If the promotion is made but the system does not follow up, it will be considered as losing orders.

The follow-up link is just some of the functions of the alliance platform products. If the alliance platform wants to do well, it needs to add more gameplay and attract promoters.

The choice of alliance platform for promotion by promoters is also related to the size of the main site. The larger the scale of an e-commerce platform and the larger the user coverage group, the easier it is for promoters to promote. With low promotion costs and high commission income, promoters are more motivated to promote, which in turn promotes the sales of the main site and forms a positive cycle.

These alliance platforms distribute tens of billions of commissions annually, attracting many professionals. For example, the B-end users who promote alliance products mentioned above are a shopping guide rebate platform that obtains relevant product information through APIs, and then promotes them on their own website or app, making some shopping guide products to attract users to purchase.

Is direct payment from PandaFB Card official website safe?
PandaFB Card’s official website and other platforms provide the function of automatically changing CVV after each consumption to prevent information leakage. PandaFB Card official website provides direct access without real name authentication.

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