Naver广告开户投放指南2024

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我们一起走进韩国互联网巨头 Kakao本期我们将带你认识韩国最大的搜索引擎 Naver 。

 

Naver:韩国最大的搜索引擎

 

提到 Line 可能大家都不会陌生,而这个韩国著名的社交软件背后的企业—— Naver ,则是韩国市值最高的互联网公司 。

 

作为世界第五大搜索引擎网站(仅次于谷歌 、雅虎 、 百度和必应 ),Naver 已将商业版块拓展至金融、电商、动漫、云端、内容等方方面面,覆盖韩国、 日本 、中国台湾及东南亚等地。

 

成立于1999年,Naver 至今已经有超过22年的发展历史。但在成长为巨头之前,Naver 并不是一帆风顺。在PC互联网时代,Naver 面对 Yahoo! Korea、Daum、Lycos Korea 三分天下的入口网站市场局面,但没有溅起太多水花。

 

在2002年依托于 “Knowledge iN” 问答服务平台才得以打开局面并飞速成长,占据本国语境得优势并逐渐占领韩国搜索引擎市场,平台上活跃着近56%的韩国网民 (Google 以35%居于次位)。从 PC 到移动端,Naver 把握住用户需求和时代发展的脉搏,大力发展移动应用生态。

 

Naver广告开户投放指南2024

多样媒体生态 覆盖各类用户兴趣圈层

从移动聊天工具 Line、视频相机 Snow,到网络漫画服务 Naver Webtoon、元宇宙服务 Zepeto等,这些韩国人民耳熟能详的 APP 背后都是 Naver,以下是部分热门应用:

Café

类似于国内的豆瓣小组,Naver Café 是一个自由开放的在线社交讨论平台,每个人都可以根据自己的共同兴趣创建、加入相关的社区小组,分享他们感兴趣的想法。

 

由于具备社群功能,对于广告主而言,找到合适的 Café 群组意味着能精准定位目标人群。

Naver广告开户投放指南2024

Naver Blog

 

Naver Blog 是用户实时交流最活跃的地方,用户每天花费大量时间阅读博客,如产品评论、烹饪体验、旅游研究、食谱等。
因此,Naver Blog 也是进行内容营销的黄金阵地。除了能与潜在客户建立联系的同时,还能建立品牌知名度:广告主通过发布主题内容,强化品牌形象,优化搜索排名,加速在韩国市场的渗透。
同时,Naver 还为达人提供了粉丝变现的路径,帮助他们实现盈利。对于想要进入韩国的广告主而言,达人营销是一个争夺用户注意力的增长密码。(点击链接,查看Nativex对全球达人营销的更多洞察)
Naver广告开户投放指南2024

Knowledge iN

 

类似于国内的知乎,Knowledge iN 是一个在线问答平台。涵盖从历史文化到时事新闻等广泛主题的问答,Knowledge iN 还会评选出专业学者或热门优质话题。广告主可以考虑与达人合作,通过内容营销手段,提高潜在客户对品牌的信任。
Naver广告开户投放指南2024

其他

  • TV :涵盖电视剧、电视综艺、网剧、网络综艺在内的十余种类型的视频内容库。
  • Live (购物直播):在线购物平台,零售商和消费者可以在平台上进行实时交谈。卖家可以通过视频有效地展示产品细节,而消费者可以在观看产品演示的同时与其他消费者进行互动。
  • Shopping:Naver Shopping 是 Naver 自己的销售平台,但 Naver 几乎不自行完成配送和物流,其商店销售的商品基本都来自独立卖家。

 

Naver广告开户投放指南2024

Naver 日活用户数量庞大热衷于购物与游戏

 

Naver 深受韩国用户喜爱,其累计会员数已达4,200万,拥有3,000万日间访问用户,以及300万活跃的在线购物者。用户年龄层偏年轻,18-34岁的用户占比超一半(62.6%),尤其热衷于电子游戏、购物和新闻资讯。

 

Naver广告开户投放指南2024

Naver广告开户投放指南2024

对于想要开拓韩国市场的广告主而言,Naver 具备以下特点而成为增长上上选:

  • 高质量用户池锁定广告接受度高的3000万日活跃用户(DAU)。
  • 优质广告位利用 Naver 的各种功能分区触达用户,在转化率高的领域自由地展示广告,确保高关注度和曝光的稳定性。
  • 广告优化Naver 从不同角度分析用户的需求,并将结果反映在其曝光算法中,以增强活动效果,并以实时竞价(RTB)算法反映实际购买需求。

 

Naver广告开户投放指南2024

以新时尚美甲品牌 Dashing Diva 线上营销活动为例,Naver 就展示其增长能力。
首先,Naver 基于 CRM 数据,向首次识别和搜索品牌名称的用户提供初始曝光和准确消息。
其次,通过按年龄段对创意进行分类和制作对应的广告素材,并利用其智能渠道推送,以进一步扩大与对美甲感兴趣的潜在客户的接触点,将用户导流到商店详情页。
最终在投放效果上,为 Dashing Diva 增加了56%的新会员,吸引了约800%的流量涌入商城页面。

Naver广告开户投放指南2024

广告模式

Naver 目前提供3种广告形式:搜索广告(Search Ads)、保障类DA广告(Naver Open Sales Platform)和效果类DA广告(GFA:Glad for Advertiser)。

Naver广告开户投放指南2024
搜索广告

Naver 的搜索引擎提供各种的广告类型,例如展示广告、品牌搜索广告、关键字广告、购物广告、Naver 博客广告等。

展示广告
保障型展示广告(NOSP)Naver 的核心广告商品,在约定的期间内,平台会稳定地进行广告曝光。
效果型展示广告(GFA):该版位会以 Naver 广告中关注度较高的优质版位为主,可以帮助广告主实现效率更高的广告投放。主要在四个版位进行展示:Smart Channel、Mobile Main、Mobile Sub、Band Feed。
  • Smart Channel:位于 Naver 各个页面最上端的广告版位。
  • Mobile Main 与 Mobile Sub:位于 Naver 阅览信息时插入的广告位,Main 的为首页、一级分类页面,而 Sub 则为二级分类页面。
  • Band Feed:主要投放于 Naver Sub 分类页以及 Band App,可以投放图片和视频广告。

 

除此以外,GFA 还可在 Naver 旗下的其他 APP 进行广告投放,例如 SNOW、B612、Foodie、SODA 等。

widow chat place: Join if you are searching for appreciate and Dating with Widow Singles

Becoming a widow doesn’t mean condemning that loneliness forever. Many widows endure loneliness and unhappiness for not knowing in which capable find really love again and worry what people will state about them. If you’re a widow, be concerned not. Widow forums will focus on any problems right here.

You’ll find around that you’re not alone on widow chats and therefore there are plenty widows available to you. Subsequently, you will discover that there surely is a hot widow available to you waiting for you simply to put a smile in your face once again. Widow forums gives you a safe system where you are able to meet a lot of widows to choose from without much hustle.

But you should be very careful when signing up for these chats. 1st, make a decision what it is you would like from a chat space. Whether it’s love with your best match, just fulfilling friendly singles, or stepping-out into an innovative new relationship. You are going to select the greatest chat space and join it. It may take you time just emailing many widowers using the internet before you determine it is now time for you to jump onto another explosive relationship and start dating once again. Many widow chat rooms perform groundwork throughout the widows and match you with widows or widowers at the same period in the same way you happen to be.

So how exactly does Widow Chat Rooms Work?

Dropping someone isn’t an appropriate knowledge. Really, consequently, not a walk within the playground for a widow to locate really love once more. With an on-line widow chat space, your dream to find love again is close. You will need to select a widow cam room and finish a joining process.

The process is easy, according to the cam place you happen to be joining. Some chatrooms require you to provide merely very first title, sex, your birthday celebration, email, and password, and you will be prepared. Various other chatrooms may go-ahead to give you a compatibility examination. This examination is meant to know precisely where you stand in terms of shifting. It can help loads in knowing who you are suitable for, and they’ll supply recommendations of widows in order to connect with.

You will find free of charge widow forums where you could join and also have a widow talk for free along with other widows and widowers who show your own knowledge and determine what you’re going through to the many widows’ reprieve. Widows will enjoy fundamental match account, allowing limitless profile surfing and interaction methods, such as messaging. However, in some of these chat rooms, users on a free of charge registration is only able to take pleasure in minimal solutions. For example, people cannot view various other consumers’ images or send messages until you take a registration to show your own dedication.

It’s simple to begin having a widow speak to various other effective users during the real time widow chat place and locate really love once more.

Are Widow Cellular Phone Chat Helpful?

You may also access these services through widow cam applications downloaded in your mobile devices for Android and iOS customers. The programs are installed free of charge through the software store or Bing Enjoy.

These programs provide us with the convenience of signing on-line anytime, and from everywhere we are. Through these applications, you are able to execute a widow real time talk and fulfill additional widows out there. You’ll nonetheless access the widow web chat area from your cellular phone via the trustworthy browser and relish the solutions in the same manner you might while on a desktop version.

Is actually Joining a Widow Chat Worth?

As a widow, it is vital that you escape there and satisfy some other widows and share your encounters. It’s going to be your own early strategies towards recovering from the grief of someone close. You are able to join a widow cam room and have an anonymous widow cam if you do not desire other users knowing you however. You may continue to be not known until when you find yourself certain it is time to unveil your correct identification.

By using this solution will, apart from working for you find love once more or a partner, it can help you discuss your encounters with fellow widows on the market. It is essential in realizing that you are not alone and what you are experiencing is not unique to you by yourself. Therefore, get out here, get a widows talk area, join and commence connecting with lots and lots of widows available to choose from.

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