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Success in social media marketing starts with choosing the right platforms for your brand. You need to identify where your target audience is spending the most time and where it makes sense for your brands to interact with them.

In this article, we’ll look at the leading social media platforms, giving a quick overview of what they are before exploring what types of businesses might find them most useful.

Top 10 Social Media Platforms Compared

*Number of monthly active users worldwide, updated September 2024. (Source for Threads).
**Unique Monthly Visitors for Reddit. 

The Top 10 Social Media Apps By Monthly Active Users

*Number of monthly active users worldwide updated September 2024.

The Top 10 Social Media Sites And Platforms

1. Facebook

• Headquarters: Menlo Park, CA.
• Launched: 2004.
• Monthly Active Users: 3.07 billion.
• Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
• Revenue: Facebook-specific revenue not known.

While Facebook might not be the exciting new platform it once was – and might have fallen out of favor with younger users – make no mistake: it’s still around, and more popular than ever.

Today, Facebook operates under the umbrella of Meta, Inc., which also owns platforms like Instagram, WhatsApp, and Threads. Per Meta’s full-year earnings report, its “Family of Apps” – which includes Facebook, Instagram, Messenger, WhatsApp, and other apps – generated a total of $114.45 billion in revenue in 2022.

In recent years, Facebook has undergone a demographic shift – yet its influence in the social media sphere remains unparalleled.

Industries such as financial services, ecommerce, retail, media, telecom, technology, and consumer goods continue to harness Facebook’s expansive reach to connect with consumers and grow their brand awareness – with newer sectors like gaming, entertainment, and automotive businesses also finding their footing on the platform.

If you’re looking to drive conversions, your best bet is to invest in Facebook ads – especially given the News Feed is increasingly suppressing business posts.

That said, there are still plenty of ways to generate organic engagement without investing in ads.

Consider joining (or building) niche communities with Facebook Groups, leveraging Messenger chatbots for personalized communication, or using live video to encourage real-time audience interaction.