Google Ads, Facebook Ads, LinkedIn, Snapchat, Pinterest, Shopify, Amazon and YouTube Ad Accounts (2026): Platforms Compared and How to Open Them
Quick answer (updated November 2026)
Short answer: every major ad platform lets businesses open an ad account for free; you pay only for ad spend. What you need is a business email, website, payment method and, increasingly, advertiser verification. Ad accounts sold by third parties are tied to someone else’s business and payment history and are often disabled after transfer, so open your own or use an authorized agency account.
Success in social media marketing starts with choosing the right platforms for your brand. You need to identify where your target audience is spending the most time and where it makes sense for your brands to interact with them.
In this article, we’ll look at the leading social media platforms, giving a quick overview of what they are before exploring what types of businesses might find them most useful.
Top 10 Social Media Platforms Compared
| MAU* | Revenue | Launched | Headquarters | ||
| 1 | 3,07 billion | Not specified | 2004 | Menlo Park, CA | |
| 2 | YouTube | 2.5 billion | $29.24 billion | 2005 | San Bruno, California |
| 3 | 2 billion | Not specified | 2010 | Menlo Park, CA | |
| 4 | TikTok | 1.6 billion | Unknown | 2016 | Culver City, CA |
| 5 | Snapchat | 850 million | $4.6 billion | 2011 | Los Angeles, CA |
| 6 | X (Twitter) | 611 million | $4.4 billion | 2003 | Mountain View, CA |
| 7 | 522 million | $2.8 billion | 2005 | San Francisco, CA | |
| 8 | 500 million* | $400 million | 2010 | San Francisco, CA | |
| 9 | <350 million | $12. 4 billion | 2006 | San Francisco, CA | |
| 10 | Threads | 200 million* | Unknown | 2023 | Menlo Park, CA |
*Number of monthly active users worldwide, updated September 2024. (Source for Threads).
**Unique Monthly Visitors for Reddit.
The Top 10 Social Media Apps By Monthly Active Users
| Social media platform | MAU* | |
| 1 | 3.07 billion | |
| 2 | YouTube | 2.5 billion |
| 3 | 2 billion | |
| 4 | TikTok | 1.6 billion |
| 5 | Snapchat | 850 million |
| 6 | X (Twitter) | 611 million |
| 7 | 522 million | |
| 8 | 500 million* | |
| 9 | <350 million | |
| 10 | Threads | 200 million* |
*Number of monthly active users worldwide updated September 2024.
The Top 10 Social Media Sites And Platforms
1. Facebook
- Headquarters: Menlo Park, CA.
- Launched: 2004.
- Monthly Active Users: 3.07 billion.
- Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
- Revenue: Facebook-specific revenue not known.
While Facebook might not be the exciting new platform it once was – and might have fallen out of favor with younger users – make no mistake: it’s still around, and more popular than ever.
Today, Facebook operates under the umbrella of Meta, Inc., which also owns platforms like Instagram, WhatsApp, and Threads. Per Meta’s full-year earnings report, its “Family of Apps” – which includes Facebook, Instagram, Messenger, WhatsApp, and other apps – generated a total of $114.45 billion in revenue in 2022.
In recent years, Facebook has undergone a demographic shift – yet its influence in the social media sphere remains unparalleled.
Industries such as financial services, ecommerce, retail, media, telecom, technology, and consumer goods continue to harness Facebook’s expansive reach to connect with consumers and grow their brand awareness – with newer sectors like gaming, entertainment, and automotive businesses also finding their footing on the platform.
If you’re looking to drive conversions, your best bet is to invest in Facebook ads – especially given the News Feed is increasingly suppressing business posts.
That said, there are still plenty of ways to generate organic engagement without investing in ads.
Consider joining (or building) niche communities with Facebook Groups, leveraging Messenger chatbots for personalized communication, or using live video to encourage real-time audience interaction.
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Ad platforms compared (2026)
| Platform | Best for | Where to open | Verification |
|---|---|---|---|
| Google Ads and YouTube | Search intent, video | ads.google.com | Advertiser verification |
| Meta (Facebook, Instagram) | Social reach, e-commerce | Ads Manager in Business portfolio | Business verification for some features |
| B2B lead generation | Campaign Manager | Company Page required | |
| Snapchat | Gen Z consumer brands | Snapchat Ads Manager | Business details |
| Planning and shopping | Pinterest Ads Manager | Business account | |
| Amazon Ads | Sellers and vendors on Amazon | Amazon Ads console | Seller or vendor account |
Frequently asked questions
Is opening an ad account free?
Yes on all major platforms. You pay for clicks, impressions or results, sometimes with a minimum budget.
What if my ad account gets suspended?
Appeal through the platform's official review flow and fix the policy or payment issue. Opening new accounts to get around a suspension usually leads to more suspensions.
Why use an agency account?
Agencies can offer invoicing, credit lines, local currency and faster support, while the account remains official.
Can I buy an ad account with spend history?
It is risky: history belongs to another business and the account can be disabled with any remaining balance.
Related guides
- Google guide hub
- Facebook guide hub
- Google Ads Manager (MCC) account setup
- Google Ads account suspended: why and how to fix
- TikTok Ads Manager setup
- LinkedIn Business Account setup
General information only. Platform rules change; always check the official policy of each platform.
